Beginner's guide to search engine optimization

New bloggers can cope with Google's changes

The most recent updates that Google released are regular changes to its search algorithm. The purpose of these updates is to improve search results relevance and help users find the content they are looking for easier.  This latest update is part of a pattern Google has made where it regularly tweaks its algorithm to better understand and match user search intent.

Google hasn’t shared many details about the latest changes. However, many bloggers and SEO experts have started monitoring their websites to see if they need to make any changes. These updates often cause search rankings to change a lot. Some websites may get a lot more traffic while others may see their traffic drop.

New bloggers can take steps to avoid Google updates

The most important thing that bloggers need to do is to prepare for new updates. Bloggers need to stay informed about new updates. They can do this by looking at the Google blog for announcements.

1. The rise of AI in search results: Google’s increasing use of AI to improve search results is a major shift. AI-powered features like the new Search Generative Experience (SGE) are transforming how users find information. SEO bloggers now need to optimize not only for keywords but also for search intent and topic clusters.
2. E-E-A-T: Experience matters more than ever: Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T) now includes a fourth “E”—Experience. This change encourages bloggers to showcase their real-world experience and credentials on the topics they cover.
3. Mobile-first indexing is the standard: GWhile mobile-first indexing has been around for a few years, Google now crawls and indexes mobile versions of websites by default. If your blog isn’t fully optimized for mobile devices & risk losing rankings.

“Create content in a format that is suitable to the needs and expectations of Google’s user for the question they have asked.”

By staying informed about these changes and adjusting your SEO strategy, you can ensure your blog stays visible & competitive in search results. Remember, Google’s goal is to provide users with the most relevant, high-quality content possible. As SEO bloggers, we need to focus on creating valuable, user-centered content that aligns with these updates.